BMW Cuts Profit Margin Target to Just 3-5% by 2028, Will Axe 8,000 German Jobs
Sep 30, 2026The Spec'd take
Why it stands out
- The 2026 facelift's 728 km WLTP claimed range on the base xDrive variant is a real jump from the outgoing car's 603 km figure, and it now gets AWD as standard rather than single-motor RWD.
- The 31.3-inch Theatre Screen and Executive Lounge rear seat make this the most convincing chauffeur car BMW has ever sold in India, and silence suits that job better than any straight-six ever did.
- At Rs 1.95 crore ex-showroom the facelifted base variant actually undercuts the outgoing pre-facelift eDrive50's Rs 2.05 crore price, unusual for a facelift.
Worth knowing
- The facelift just launched in India (Sep 2026), so there are no independent owner real-world range reports yet, treat the 728 km WLTP claim with the same skepticism past BMW EV claims have earned until real-world data emerges.
- It is a five-metre-plus limousine with a low nose and air suspension, so kerb ramps and unmarked speed breakers become a daily negotiation.
- Against a Mercedes-Benz EQS the BMW asks a serious premium, and a petrol 7 Series or S-Class still refuels anywhere in the country in five minutes flat.



















